| I want to franchise my business. Am I ready?
You are probably ready to expand when you no longer feel a need to work in your business and now want to work on your business.
But first, a few questions for you:
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Is your business profitable? |
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Is your brand unique and do you have a competitive advantage? |
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Is your business relatively easy to duplicate and teach? |
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Have you created and refined your business systems? |
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Are you ready to train franchisees to execute the systems? |
What attributes do I need to be a great Franchisor?
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A strong desire to share your concept in order to develop economies of scale within the business system. |
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Enjoy helping others succeed and appreciate the value of teamwork. |
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Desire to concentrate on core competencies and want to grow via franchise operations AND multiple company owned and operated units. |
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A vision and a desire to build a larger system for the benefit of all participants. |
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The capital to properly structure, launch and cause the franchise company to reach a critical mass. |
What should I be looking for in retaining a franchise management company?
It is important to realize that you will need an experienced franchise company other than a franchise lawyer to assist you in developing an enduring franchise opportunity. It is prudent to recruit a management firm that can cost effectively create or upgrade business systems that generate results in a timely manner. It is useful to engage a firm that can help you finance the initial franchise development and subsequent growth of your business.
Why should I work with a franchise expert?
Running a franchise company is a totally separate venture. The management company you work with should have real time experience and multiple experiences from being a franchisor in several industries. It is not enough to engage an individual who has worked for a franchise company.
A startup franchisor should outsource all or specific projects to a franchise consultant with extensive experience in:
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Franchise Marketing, Selling; |
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Public Relations and Publicity; |
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Market Analysis and Real Estate; |
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Finance, Debt and Private Equity; |
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Franchise Legal and Audit Management; |
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Crisis Management and Problem solving; |
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Franchise Operating Procedures and Training; |
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Franchisee Field Support and Operations Management; |
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Strategic Franchise Planning, Management and Information Systems. |
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